Who We Are

The Catch Factors website is provided by Ardath Albee of Marketing Interactions as a platform for exposing Catch Factors, Storytelling and Interactive Content Marketing concepts and strategies for b2b marketing.

We're continually doing research about what's working in lead generation, nurturing and interactive marketing campaigns and will use the Catch Factors micro site as a focused expertise forum to help b2b marketers apply best practices in customer-focused marketing practices.

If you'd like to see resources on specific subjects, let us know.

If you'd like to know more about us, visit the Marketing Interactions website.

If you want (near) daily insights about b2b online marketing, visit Ardath's blog.

If you'd like bi-monthly indepth resources via email, subscribe to Catch News.

If you'd like to submit resources for inclusion in the Catch News Journal, submit them here. The resources selected will be sent to the Catch News database and posted in the Catch News archives.